Crowdsourcing is at the base of the uScript initiative. Crowdsourcing is a term applied to the act of taking any task that is performed by paid employees or contractors and sourcing it to a large, generally undefined group of people in the form of an open call. An example of a crowdsourced application is Wikipedia, where volunteers around the world contribute to a public resource that would be immensely expensive to have created privately. Crowdsourcing is not always a “voluntary” activity, as it is in Wikipedia. For instance, uses sales records to recommend books to its customers that are similar in content and genre to books they have purchased in the past. Google’s pagerank algorithm uses our clicking choices to rank pages for online web searches. Neither of these examples are explicitly voluntary.